History of video commercials

Television is now the largest advertiser friendly medium in the world and the evolution of video commercials is a fascinating journey. Interestingly, over a period of time the themes of video commercials have shifted from being product centric, to themes that are designed to attract the attention of the audience first and display the product later. Today, a video commercial is expected to be more than just a video displaying the various products that an organization has to offer.
To discuss the evolution of video commercials it is important to know how it all started. In 1941, The Bulova Watch Company paid WNBC (then WNBT) $9 to display the first video commercial on television. The Bulova commercial was an instant success and it was only a matter of time before other video commercials started making an appearance on television. As expected, video commercials evolved and started using custom audio tracks (popularly known as "jingles"). One of the most popular jingles till date is that of the Coco Cola company, the jingle is now synonymous with their flagship product Coke. With time, the value of advertising slots has gone up and a 30 second prime time slot can cost close to $2.6 million.
Like television and films, video commercials have also benefited from advances in cinematography. It is common for video commercials to display complex CGI (Computer Generated Imagery) and animations. Over the years, there have been numerous video commercials that have received acclaim, but some of the most popular video commercials have a central theme or character. A good example of commercials with a central character are Energizer commercials, Energizer commercials have a pink bunny with an Energizer battery powering the toy. The first video commercial with the Energizer bunny appeared in the year 1989 and Energizer bunny has been making appearances in video commercials for the past 17 years.
In 2003, a Honda Accord commercial nicknamed "The Cog" was aired. The commercial showed a single transmission bearing putting into motion the series of events that usually take place when the ignition key of a car is turned. It took 606 takes to make the commercial and two pre-manufacture Honda Accords were dismantled to complete the commercial. What "The Cog" did was signal a new era of 'out of the box' video commercials. "The Cog" is still one of the most viewed/downloaded video commercials in the world and the UK based firm Wieden+Kennedy is believed to have charged nearly $2 million for shooting "The Cog".
Today, a video commercial is no longer just an advertising exercise, video commercials are designed to catch the audience's attention and provide valuable insight into a product or company. With so many themes to choose from, video commercials offer a complete advertising experience that print media cannot provide. From catchy tunes to stunning visuals, video commercials have much more to offer in terms of entertainment and market penetration. Contrary to popular belief, not all video commercials cost millions and even small and medium enterprises can now afford video commercials.

Blake Barnett and Justin McAleece are the two founding partners for BLARE Media. They started out as a small Fresno video production company, and then expanded to offer San Francisco video production services. Currently they service client's video production needs from Bakersfield to San Francisco and are opening a Walnut Creek video production studio in the near future. Their philosophy is "Think National" by offering national video production quality at affordable local rates and also author of this article on San Francisco video production services. Find more information about Walnut Creek video productionhere.

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Safety videos

Safety training is a high priority in every organization, and US laws are in place to ensure all employees receive basic safety training. One of the quickest and most cost effective ways to train employees in safety procedures is safety videos. Safety videos are now being used by organizations the world over to train employees in safety procedures. In addition, safety videos are usually developed and designed to be industry specific, OSHA compliant, and illustrate and explain the concepts behind various industrial safety procedures.
Benefits of safety videos
Save time
Instead of spending hours in a classroom looking at PowerPoint presentations reading boring safety manuals, employees find it much simpler to grasp safety concepts if they are presented in the form of a video. It is an well-known fact that people relate to and pay attention to multimedia rich content like videos, and there is no denying that safety videos are the fastest way to demonstrate and explain the rationale behind safety procedures.
Cheaper than hiring a safety trainer
Safety trainers can charge thousands of dollars and have to be hired every time an employee(s) requires safety training. Many organizations have a permanent safety officer and train their employee using safety videos first. The safety officer simply gives new employees 'hands on' training after they have viewed the safety video.
Available in various languages
Safety videos are usually designed with a multicultural workforce in mind. Most safety videos are made in both English and Spanish and are a great way to train a multicultural workforce without having to spend money on translators and additional training aids. Safety videos are also the most cost effective means to train and educate a culturally diverse workforce about safety procedures.
Reduce accidents
As mentioned earlier in the article, the information provided by safety videos is easily comprehended by employees. The end goal of safety training is to educate and prepare employees for any eventuality and safety videos are one of the most effective means to train employees. It is an established fact that organizations that use safety videos to train their employees have lower incidences of accidents and even employees consider such organizations a safer place to work.
Lower insurance costs
Safety videos can also reduce insurance costs by allowing organizations to follow industry best practices. Organizations that are certified 'safe' have no trouble in getting safety insurance and also pay much lower insurance premiums. An organization can also choose cost effective insurance plans once they are confident that all their employees are properly trained in safety procedures. Compliance with safety laws is also necessary for higher certifications like ISO. A safer workplace also ensures lower insurance rates for Workers' Compensation insurance coverage and that means more money to your companies bottom line!
In a nut shell, safety videos have made an impact on the way organizations impart safety training to their employees. Not only are safety videos cost effective and fast, they also help build a safe and injury free workplace.
To locate and purchase safety videos visit www.safetyvideosnow.com

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Transformers Movie Review

The threat was imminent: Michael Bay, not one of the better-liked directors in Hollywood,
was helming the Transformers movie. His designs for the beloved characters were
quite the departure. The game, of course, is a rushed cash-in. The Internet has
been screaming about the movie since it was announced, which means every fan who
knows the universal greeting is going to be filing into theaters this week to see
just how bad the film is. Surprisingly though, after seeing the film last night,
Michael Bay might not have spit in the face of your childhood after all.

Our film begins in the Middle East, and we find out quickly that one of our boys
has a baby back home. That's never a good sign. Soon the base is attacked by a phantom
helicopter that has the markings of an Air Force MH-53 Pave Low that was believed
to have been shot down, and in the ensuing firefight the giant robot tries to break
into the government's computers. Clearly, the alien threat is looking for something.

Back in suburbia, a teenager named Sam Witwicky is buying his first car to impress
a girl way out of his league, and after an amusing scene with Bernie Mac he has
in his possession a beat-down yellow Camaro with a hanging bee air freshener that
says "Bee-Otch." The car just happens to drive itself and provide background music
to impress said girl. You see, this boy had a grandfather who made an amazing discovery
years ago, and one of his artifacts has some very important information on it: information
that could turn the tide of a very old war between two sets of very large transforming
robots.

When Sam is attacked by a menacing cop car by the name of Barricade and is saved
by Bumblebee in his true form, he finds out that he's firmly in the middle of a
brutal conflict that could destroy the planet. Bumblebee calls in the reinforcements,
and we're introduced to the rest of the Autobots, including a gorgeously animated
Optimus Prime who is again played by the incomparable Peter Cullen. If you have
fond memories of the character, they won't be ruined here.

The movie switches between very vicious-looking battle scenes (watch for the showdown
between Optimus Prime and Bone Crusher on the highway; it drew cheers from my audience)
and some funny scenes with the human characters. The government stuff can be a little
tiresome, and a menacing but apparently bumbling branch of the government called
Sector 7 does very little except pad the running time. But the second you begin
to get bored, there's another piece of fan service and a giant fight to pull you
right back in.

The bar has been raised for special effects here: the Autobots and Decepticons feel
heavy and absolutely real in every frame they're in. There are long, lingering shots
of the models in full light, and I couldn't find a CGI character that pulled me
out of the movie or made me think I was seeing something that wasn't actually there.
This isn't only a special effects film though: it's safe to say the careers of Shia
LaBeouf and Josh Duhamel have been made by this movie, as they both provide exactly
the film needs with expert, precise performances.

On a side note, I definitely could have done without some of the easy potshots at
Bush and some of the more political humor; it will only anger right-leaning audience
members without adding anything to the movie.

There are cheesy moments, and the film could have used a firmer editor, but for
fans of the original cartoon it's pure bliss. There are too many great scenes and
surprises to ruin here, so I'll leave the specifics out, but I will say that Michael
Bay has delivered a film that stays true to the source material while updating the
franchise for a modern audience. The tech-geeks in the audience will be driven crazy
by some of the "hacking" scenes, and that's a testament to how good the movie really
is. When you can forgive the giant alien robots and accept them as real and focus
on the terrible use of computers in the movie, they've done something right. The
scenes with the Autobots rolling down the highway in vehicle mode look great, and
while the Decepticons don't have a lot of character development, StarScream does
great in every scene he's in, including a breathtakingly-shot dogfight with a group
of F-22 Raptors.

This is a must see if you're in the mood for a strong, loud movie. Fans of the Transformers
and newcomers alike are going to have a lot of fun. So don't wait and just go and

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